The Dorito Effect, Part 1


In his new book, "The Dorito Effect: The Surprising Truth About Food and Flavor," Mark Schatzker declares, “everything wrong with food comes down to the way it tastes.” Why do modern tomatoes suffer from “nutritional brownout?” Why do today’s jumbo-sized “cardboard chickens” require so much in the way of hyped-up flavorings, fried breading and sauces to be palatable? How have food scientists hijacked our taste buds to produce addictive, high-calorie, non-nutritious foods? What is “McRegret?" In our current “obesogenic" food environment, can we still say that obesity is just a moral failing or a matter of gluttony? Naturally-tasty, unadulterated ingredients are the answer, but won’t all those artisanal, grass-fed, or heirloom foods be cost-prohibitive? Will we still be able to feed the planet with fresh, locally-grown, small-scale agricultural products? Mark Schatzker reveals how a food Renaissance is talking place, wherein consumers are demanding more flavorful, nutritious, unadulterated food; and, food producers are responding, with more tasty, natural alternatives to industrially-processed, factory-farmed foods; What can the average consumer do to “live long and eat flavorfully?" Can this approach help failed dieters recover their appetite equilibrium? Click HERE for part 2.

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