Intelligent Medicine®

The Case for a Better Fish Oil

Woman holding omega 3 capsule.
Download as PDFPrint

I thought I knew all that there is to know about fish oil. But there’s more to it than just EPA and DHA—not all fish oils are alike. Learn about what distinguishes a really high-quality fish oil from the rest of the pack in this piece from my friends at Big Bold Health, makers of my preferred fish oil, Omega-3 Rejuvenate.

Right now, Big Bold Health is offering exclusive 20% off savings for my audience. Simply use code HOFFMAN20 at checkout.

—Dr. Ronald Hoffman

This article contains content from one of our trusted sponsors.


The Case for a Better Fish Oil

Fatty fish have long been central to conversations about brain health and longevity. As a cornerstone of top diets for cognition and lifespan, cold-water species like salmon and cod are rich in the omega-3 fats docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA)—nutrients tied to brain structure, immune control, and overall longevity. Yet few realize that most commercial fish oils, though marketed for these benefits, lose much of their natural value through heavy processing.

How Most Fish Oil Is Made

Globally, fish oil production relies heavily on Peruvian anchovy, a historically overfished species shipped thousands of miles before reaching consumers. During processing, oils undergo degumming, neutralization, bleaching, esterification, and deodorization—steps that can strip away essential vitamins and alter the natural structure of marine lipids. The result: a highly refined product far removed from the nutritional profile of real fish.

A Better Way: Alaskan Cod and Salmon Oils

Big Bold Health takes a different approach. Their oils are sourced 100% from Alaskan waters using a proprietary, minimally processed approach designed to preserve nutrient integrity. Cod livers are extracted directly on fishing vessels and flash-frozen to prevent oxidation, while salmon oil is obtained sustainably from wild-caught fish. Together, these oils provide a broad spectrum of lipids, vitamins, and immune-active compounds that more closely mirror the benefits of whole fish.

Beyond Omega-3s

The combination of Alaskan cod and salmon oils delivers not only EPA and DHA, but also pro-resolving mediators that help resolve excess immune activation and nervonic acid, a rare lipid critical for maintaining the myelin sheath around neurons. Because the oils are minimally processed, they retain natural vitamins D and A, supporting both immune and brain health.

Final Thoughts

Fish oil will remain a supplement staple, but the future lies in quality over quantity. Health isn’t just about maximizing omega-3s—it’s about preserving the full complexity of nature’s design. Choosing a minimally processed, Alaskan-sourced fish oil is one of the best ways to support your brain, your immune system, and the planet’s marine ecosystems.

You may also like...

Featured Article
Latest Podcast
Featured Product

The skincare secret that’s changed my family’s daily routine

Timeline’s Mito-Biotics skincare line is powered by the same cutting-edge cellular science as Mitopure®. 

Mito-Biotics revitalizes your skin’s mitochondria from the outside in, reducing wrinkles, renewing and protecting skin, and supporting collagen. 

It visibly starts to reduce wrinkle depth and volume after only two weeks, but also delivers gradual, lasting improvements – a true transformation over time.

As part of my Intelligent Medicine family, you can get 20% off any Timeline skincare or supplement purchase.

Learn more…